Mercure Sheffield St Paul’s

Influencer Event at Mercure Sheffield St Paul’s Hotel & Spa

Country: United Kingdom

Website: Mercure.com

Invited 10 influential life-style, fashion & foodie bloggers with high domain authority (DA), strong high quality back-links and brilliant content to an overnight stay at Mercure Sheffield St Paul’s Hotel & Spa.

The lead blogger, a local, took the bloggers on a walking tour of Sheffield to discover its hidden gems. The bloggers experienced the hotel with a gin cocktail reception, three course dinner, breakfast and afternoon tea.

Each blogger produced a blog article promoting Sheffield as a city break destination and hyperlinked to Sheffield destination page on Mercure.com

Primary objective: improve the search engine rankings of “Mercure Sheffield” directory page for related target keywords by earning high quality backlinks.

Secondary objective: to raise awareness of the hotel through social media channels using a dedicated hashtag.

Long term objective: drive traffic to the hotel page through the higher keyword rankings.

Results: 

Blog posts:

irenadworld.com
misspond.com
irenadworld.com
jetsetchick.com
vipxo.co.uk
rhiannaolivia.com
thenaughtyfortydiaries.com
phatcupcake.com

SEO & social results still to come.

Morning from Sheffield ⚡️ I’m so excited to explore this city today! #StayDifferent

A post shared by Irena D 🎤 (@irenadworld) on

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