Novotel London Canary Wharf

Novotel London Canary Wharf | Influencer Event

Country: United kingdom

Website: Novotel.com

Invited 8 influential life-style, fashion & travel bloggers with high domain authority (DA), strong high quality back-links and brilliant content to an overnight stay at Novotel London Canary Wharf.

Bloggers were encouraged to visit Canary Wharf and discover its hidden gems and things to do.

In the evening, the bloggers enjoyed cocktails and sunset at Bokan Resturant, followed by breakfast and a day at their leisure in the hotel.

Each blogger produced a blog article promoting Canary Wharf as a hot spot and hyperlinked to Novotel London Canary Wharf’s booking page.

Primary objective: improve the search engine rankings of Novotel Canary Wharf hotel factsheet page for related target keywords by earning high quality backlinks. The aim would be to earn at least eight backlinks.

Secondary objective: to raise awareness of the hotel through social media channels using a dedicated hashtag.

Long term objective: drive traffic to the hotel page through the higher keyword rankings.

Results

8 blog articles published, 8 quality backlinks to Novotel.com

Over 2.1 million combined social following

Secured an article with The Culture Trip, a well known travel blog with high domain authority.

THECULTURETRIP.COM | DA 66

“With its latest venture, Novotel has clearly gone to great lengths to make London Canary Wharf feel inspired by and relevant to its surroundings – making it a refreshing departure from Canary Wharf’s other identikit hotels. If it’s something conveniently located and with a bit of character you’re looking for then this is the hotel for you.”

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